The campaign website for Happy Ending is now live. A glance at the website gives those seeking to purchase sexual exploitation something to reflect on, as it reclaims the original meaning of the term. RealStars’ goal is to engage a wide audience in working toward a zero-tolerance vision, where no one is subjected to sexual exploitation.
– The campaign also highlights the root of the problem. We aim to reach men who have bought sex or are considering paying for sexual exploitation, helping them understand why it is wrong to take advantage of someone and why the law prohibiting the purchase of sex is essential, says Malin Roux Johansson, Secretary-General of RealStars.
Most Thai massage parlors in Sweden face insecure working conditions and issues of sexual exploitation, leaving many women trapped in invisible prisons. RealStars is working closely with professionals from Thai massage parlors to enhance their participation and integration into the Swedish society. The initiative aims to discourage men from purchasing sex, attract more legitimate customers, and provide support to those involved in prostitution to help them exit. Strengthened collaboration between the non-profit sector, authorities, businesses, and the general public is essential to achieving these goals.
To create greater impact, RealStars expands its outreach by interviewing role models who share their “My Happy Ending” stories, including Tiffany Kronlöf, Linus Wahlgren, Otto Wallin, Märta Stenevi, and others. The website also features articles with linguists, Thai massage parlor owners, actors, film enthusiasts, and Gothenburg’s 2021 Citizen of the Year, all of whom are reclaiming the true meaning of “Happy Ending.”
– To effectively combat trafficking, we must decrease demand, shift harmful attitudes, change exploitative attitudes, and offer support to victims. Our initiatives, Växtkraft Thai and Happy Ending, are dedicated to achieving a truly happy ending and a world free from exploitation, says Malin Roux Johansson, Secretary-General of RealStars.
Boxer Otto Wallin, a participant in the project, states:
– A happy ending has nothing to do with purchasing sex. Women have long been in a vulnerable position within a male-dominated society, and this must change right now. We must protect women’s freedoms and rights at all costs. Let’s work together to create a true happy ending.
We at Realstars invite everyone to be part of our mission to make a difference. Help us spread the word by following us on social media and sharing our website www.happy-ending.se.